Best Practices for Video Marketing In 2020

best-practices-for-video-marketing-in-2020

Video content continues to grow every year, and in 2020, videos will keep influencing the market. In 2017, Hubspot stated that “video marketing is no longer an ‘up-and-coming’ content strategy” —and that statement is truer now than ever.

Our brain remembers 95% of the information we see in a video, while only 10% of the information we read is retained. People interact with video content more than any other form of content (written, audio, image, etc.) on the internet. YouTube, for example, has an average duration of 9 minutes per session. This is more than any other social network.

Having a video on your website also consolidates your SEO efforts to help increase your ranking on Google. You have a better chance of appearing on page 1 of Google if a video is embedded on your site. Below are some useful practice tips to include in your video marketing strategy.

Our brain remembers 95% of the information we see in a video, while only 10% of the information we read is retained.

Table of Contents

1. Quickly Capture Your Audience’s Attention
2. Focus Your Video on the Story, Not the Sale
3. Use a Clear Call To Action
4. Use Humor in your Video. Stop Being So Boring!
5. Educate Your Customers
6. Keep It Simple
7. Optimize Your Video for SEO
8. Use Stock Videos
9. Edit Your Videos Properly
10. Create Mobile Appropriate Videos
Conclusion

 

1. Quickly Capture Your Audience’s Attention

Few years ago, most video marketers told you that you had about 10 seconds before your audience lost interest in you. The reality in 2020 is that you have a lot less time than that. You actually get about three seconds.

People have a lot of content to choose from. If they don’t like the images and the title at the moment, you will lose them. The first few seconds at the start of the video work like blog titles or email titles. Use them to immediately grab the viewer’s attention and make them want to know more.

2. Focus Your Video on the Story, Not the Sale

Most people want solutions to their problems, but they don’t want to hear a sales pitch. Your message will simply be ignored if your audience feels you are only interested in their money. On the other hand, selling solutions means trying to make their lives easier. It is much more interesting and more likely that they see it as worth their time.

Your video should focus more on the story, not the sale. Remember: the same rules apply to video marketing as to written content marketing. Focus on the value you offer your customers. Harness the emotional power of videos by addressing the hidden needs and wants of your consumers.

selling solutions means trying to make their lives easier. It is much more interesting and more likely that they see it as worth their time.

3. Use a Clear Call To Action

Make sure to include a clear call to action in every video you post. Without a clear CTA, viewers will be confused and will not know what to do next. If you want to increase traffic to your website, it is your job to make it easier for the public to find your site.

When posting on social media, include a CTA and a link to your website or landing pages. For example, you can use YouTube end screens (last 5-20 seconds of your video) to capture up to four clickable items. You can send people to your website, other videos, channels, or a specific landing page.

4. Use Humor in your Video Marketing. Stop Being So Boring!

Tim Washer, Cisco’s social media manager, said, “Often, in the corporate world, people get nervous about comedy and say it doesn’t belong here. But if it might help you get the point across efficiently and economically, why wouldn’t you try it and see if you can make it work?”

So what does your audience want instead? They want to smile; they want to feel enlightened; they want to get out of their boring 9-5 and forget their reality. When properly done, the brand can benefit from the use of humor in its videos.

The bottom line is that you don’t get distracted by what’s going on in your industry, and you’re not trying to emulate your competitor’s stern tone and huge script. Stand out and taking a chance on having fun.

They want to smile; they want to feel enlightened; they want to get out of their boring 9-5 and forget their reality.

5. Educate Your Customers

Did you know that 65% of your audience are visual students? One of the most powerful methods you can use for video marketing is educating your audience. To create content for your customers, use what you know about them. The idea is to create personalized and relevant versions of your video campaign.

And the great thing is that education has many forms. For example, you can teach your customers how to use your product or service and provide helpful tips for maximum use. Or you can create a webinar to showcase your industry knowledge, position your brand as an opinion leader, and improve the lives of your consumers and collect potential offers.

6. Keep It Simple

If you want to get your message across clearly, you don’t want to bombard your audience with unnecessary information. Your viewers can get stuck if there are too many unimportant messages.

Your goal should be clarity. You want to communicate ideas in a simple way that viewers will remember. Gather them carefully during the planning phase of your video campaign. Use the best video marketing tools to deliver a resonant message.

Simple, straightforward stories, driven by knowing your audience and what they want, are essential to maximizing video marketing.

You want to communicate ideas in a simple way that viewers will remember.

7. Optimize Your Video for SEO

There are many tactics to help you find your videos more easily on search engines. The first thing you need to do to reach the maximum SEO value for your video (before uploading it to the share page) is to host it on your own domain.

Embedding in your video is also important, as it increases the likelihood of receiving inbound marketing links. Don’t forget to use video sitemaps.
When it comes to SEO videos, descriptions are everything. Why? With the description, Google search spiders can understand your video and understand what the content contains.

So make sure your videos have relevant keywords and are fully explained with detailed descriptions and clear titles. Keep this rule in mind.

8. Use Stock Videos

Using a stock videos are a great option to have. It can help you tell your story better and save you the time and money needed for production, allow you to focus on other aspects of your marketing strategy.

At Vidoasis, we have a wide selection of high-quality videos in HD and 4K resolution that you can choose to include in your next project. Our Vidoasis Unlimited License, starting at $4/month, gives you access to our entire video library, which you can use on any of your projects.

9. Edit Your Videos Properly

There are many very inexpensive tools for editing and creating videos. Here are some suggestions.

Biteable is a desktop tool that considers itself “the simplest video creator in the world”. You can choose from the selected models, or you can create your video from scratch. Biteable has an extensive collection of videos and images (many of these clips are in their free plan). It also offers simple, animated footage that lets you create compelling videos in hours.

Lumen5 is a software targetted at bloggers who want to convert their blog posts to videos. Just enter your blog URL, and Lumen 5 will import the text and images from this post and automatically create your video. You can then edit it, share pictures, publish other photos, and add music before pressing publish. The above video was made using Lumen 5 from the original blog.

Ripl is a mobile application (iOS and Android) that allows you to create short animated videos with templates designed by professionals. It is integrated on all major social media platforms, making it easy to share your final video. Once you’ve linked your social profiles to Ripple, you can post your videos directly to Facebook, YouTube, LinkedIn, and more. You can download your videos if you want to use them outside of your social media platforms.

10. Create Mobile Appropriate Videos

Most videos are viewed on mobile devices. A Facebook survey found that people are 1.5 times more likely to watch videos on a smartphone than on a computer.

Use appropriate video players such as YouTube, Vimeo, or Brightcove. These platforms automatically increase or decrease video quality, depending on the bandwidth of the viewer.

Be careful with the size of the text, because the text that looks large on a TV screen will be small on a smartphone screen.

Adjust the playing time of the video according to your purpose. An hour behind the video is personalized on YouTube, while a 60-second teaser is better for Instagram.

A Facebook survey found that people are 1.5 times more likely to watch videos on a smartphone than on a computer.

Conclusion

When implemented strategically, a video marketing campaign can instantly mobilize the minds of millions of people. Maximize your brand’s impact this year with the incorporating these best practices in your videos.

Which of these strategies are you looking forward to implanting in your next video marketing campaign?